The European Advertising Standards Alliance (EASA)

Series Title
Series Details 25/09/97, Volume 3, Number 34
Publication Date 25/09/1997
Content Type

Date: 25/09/1997

this week warned against the creation of any new European legislation on commercial communications, arguing that it would discourage business competition. EASA chairman Michael Reinarz insisted that self-regulation was a better way to ensure that advertisements were legal, decent, honest and truthful.

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