The European business handbook 2002, 9th ed.

Book abstract:

This book aims to be a practical source of reference and advice on developing and resourcing business across Europe. The articles in the book are by contributors from a range of professional organisations and consultancies such as ABN AMRO Bank, Royal and Sun Alliance Pro Fin and JPMorgan Fleming Asset Management. The book is clearly presented and includes illustrations and tables to illustrate points. It also uses bullet points to emphasise important points or questions for consideration.

The book includes sections on the following topics. Part 1 examines Europe's enterprise model with chapters including 'Economic Freedom in Europe', 'Why Brussels Matters to Business', and 'Risks of Expansion'. Part 2, 'Markets in Change', examines the 10 central and eastern European countries applying for EU membership, and also the concepts of a single European Stock Market and Single Financial Market. Part 3, 'Connected Europe', examines Europe and the web including e-commerce. Part 4, 'Kyoto and Europe', looks at the impact of climate change on European business, and also sustainability in Europe and alternative fuels. Part 5 examines aspects of the changeover to the Euro followed by part 6, 'Selling in Europe'. Part 7 examines sources of funding, followed by separate parts examining the selection of a location, and buying and selling European companies. Part 10 examines issues arising from the European Company Statute of 2001. The final two parts examine employment issues and better management practice.

The book is aimed primarily at business readers within established and growing companies.

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