UK’s Culture Work in Ukraine is a Post-Brexit Blueprint

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Publication Date 17/02/2021
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Britain must now capitalize on its ‘soft power’ appeal from education and culture – and it can benefit from institutions with proven records in social change.

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Britain’s high-quality education, vibrant research institutions and diverse eco-system of culture are often cited as pillars of its ‘soft power’ appeal, and to ensure these institutions weather the storm of Brexit is essential to the success of any ‘Global Britain’ strategy Such relationships establish trust, promote UK values, and pave the way for further political and diplomatic engagement by providing templates for education, cultural policy, and community development which others can follow, strengthening social cohesion and resilience.

The example of Ukraine demonstrates the UK’s soft power delivers. According to a survey conducted by IPSOS Mori in 2020, the UK government and its institutions rank first in terms of trust among young people in Ukraine. Among younger Ukrainians, 74 per cent say they believe the UK supports and encourages values important for the 21st century, such as environmental awareness, equality of rights, and world peace.

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