US brand giants suffer a sales slump in ‘old Europe’

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Series Details 25.10.04
Publication Date 25/10/2004
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Many of the best-known US brands are suffering a sales slump in 'old Europe', raising questions about whether anti-Americanism is adding to local difficulties caused by slow economic growth. Coca-Cola, McDonald's, Marlboro and General Motors have revealed problems in Germany or France that echo those already faced by Disney, Wal-Mart and Gap.

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