Watchdog rules Peabody ‘clean coal’ ad misleading

On 8 May 2014 EurActiv reported the UK’s Advertising Standards Authority (ASA) launched an investigation into an allegedly misleading advert by Peabody Energy, the world’s largest private sector coal company.

The ASA ruled on the 20 August 2014 that the advertisement for “clean coal” was misleading and should not be published again in its current form.

• Primary Source

ASA: Advertising Standards Authority: Rulings: Peabody Energy Corporation: ASA Adjudication on Peabody Energy Corporation http://www.asa.org.uk/Rulings/Adjudications/2014/8/Peabody-Energy-Corporation/SHP_ADJ_266168.aspx#.U_ShM-49_Sg

WWF, 10.04.14: WWF files complaint against world’s biggest coal company for misleading advertising http://www.wwf.eu/?219430/WWF-files-complaint-against-worlds-biggest-coal-company--for-misleading-advertising

EurActiv, 08.05.14: UK advertising watchdog launches probe into Peabody ‘clean coal’ ad http://www.euractiv.com/sections/energy/uk-advertising-watchdog-launches-probe-peabody-clean-coal-ad-302022

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