| Author (Corporate) | Council of the European Union, European Parliament |
|---|---|
| Series Title | Official Journal of the European Union |
| Series Details | 2024/900 |
| Publication Date | 20/03/2024 |
| Content Type | Blog & Commentary, Legislation, News, Policy-making |
Summary:Regulation (EU) 2024/900 - adopted by the co-legislators on 13 March 2024 - focusing on the transparency and targeting of political advertising. This is a text with EEA relevance. Further information:Political advertising services in the European Union (EU) have developed over the years. The overall growth and particularly the increase in relevant online services, in a context of unevenly enforced and fragmented regulation, prompted concerns that the internal market was not equipped to provide political advertising to a high standard of transparency to ensure a fair and open democratic process in all Member States. Such concerns at regulatory gaps and insufficient transparency prompted some Member States to intervene with measures, but action at national level is insufficient to close gaps in cross-border enforcement. This Regulation lays down harmonised rules, including transparency and related due diligence obligations, for the provision of political advertising and related services. It includes rules for sponsors, where applicable, on the collection, retention, disclosure and publication of information related to the provision of such services in the internal market. It also lays down harmonised rules on the use of targeting techniques and ad-delivery techniques that involve the processing of personal data in the context of the provision of online political advertising. The Act also regulates the supervision and enforcement of this Regulation, including as regards the cooperation and coordination between the competent authorities. The need to deal with these issues was announced the Political Guidelines of the President of the European Commission and in the European Commission's European Democracy Action Plan (EDAP). The draft law was tabled by the European Commission on 25 November 2021 as part of a legislative package aimed at protection election integrity and promoting democratic participation. The Council of the European Union adopted its general approach to the proposal on 13 December 2022. The plenary of the European Parliament adopted its negotiating position on 2 February 2023. An informal agreement between the co-legislators on a compromise text for this file was reached on 6 November. This was endorsed by the Parliament on 27 February 2024 and by the Council on 11 March. The Act was signed by the co-legislators on 13 March 2024 and published in the Official Journal on 20 March 2024. |
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| Source Link | http://data.europa.eu/eli/reg/2024/900/oj |
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| Subject Categories | Internal Markets, Politics and International Relations |
| Subject Tags | Democracy, Electoral Law | Systems, Information Society, Political Parties, Referendums |
| Keywords | Data Privacy | Protection |
| International Organisations | European Union [EU] |
