In Tech, the Death of the Brussels Effect Is Greatly Exaggerated

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Publication Date December 2023
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The EU’s ability to project its own market standards across the globe is renowned. The Union may not be a military superpower, but the ‘Brussels effect’, to use the famous phrase coined by Anu Bradford of Columbia University, allows Europe to export its high standards globally. The Brussels effect protects European firms from being undercut by foreign competitors with lower standards. It also means the costs of high standards are passed onto consumers globally – not just those in Europe.  The US and post-Brexit Britain want to carve out their own paths to regulating technologies like artificial intelligence, but will have little choice but to conform to EU standards and live with the EU’s global sway over tech regulations.

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ESO Records
CER Bulletin: No. 138, June/July 2021: Can the EU Set a Global Rulebook for Big Tech?

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