The Language guide for European business. Successful communication in your international trade

This guide is about solving your company’s language and communication problems. It offers your company advice on how to deal with the language and cultural issues that arise every day in international business. It will help you develop a strategy for dealing with communication problems in new or expanding markets in other countries. Companies which have adopted similar language management strategies for foreign markets are generally more successful and achieve greater export sales growth.

The guide is produced by the European Commission’s Directorate General for Education and Culture and is part of the Commission’s information initiative, following the ‘PIMLICO’ survey of best practice in European exporting SMEs designed to promote the greater use of languages and language management strategies by European companies in their international trade. Many examples of the best language management practice identified by the PIMLICO survey are quoted in this guide: you can find out more on the European Commission’s ‘Languages Mean Business’ website: http://ec.europa.eu/languages/languages-mean-business.

• Prif ffynhonnell

Link to this title through its DOI http://dx.doi.org/10.2766/91001

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